01
Tried-and-tested offers
Advertiser demand with performance history across relevant categories and markets.
For publishers
Your inventory. Proven advertiser demand.
Grow your media revenue with offers matched to your audience. Proaction brings advertisers across categories and markets, and manages activation, tracking and optimisation.
You own the experience. We bring the demand.
Relevant advertisers, compelling offers and reliable campaign operations are what make inventory commercially useful. Proaction brings those elements together around your customer journey.
Advertiser demand, matched to your audience.
Access tried-and-tested advertisers across categories and markets, with Proaction managing campaign delivery and commercial reconciliation.
30+
countries available through one managed route
02
Audience fit
A considered advertiser mix for your geography, customers and approved categories.
03
Managed campaigns
One team coordinating advertiser relationships, creative, tracking and commercial reconciliation.
04
Your controls
Agree brand approvals, placement design and campaign eligibility around the experience you want to offer.
Integration choices
Built around your technology.
Proaction connects to the operational reality of each partner, from existing surfaces to new technology choices.
01
Existing inventory
Assess current placements, formats and integrations.
02
Build your own surface
Work alongside your internal product and technology team.
03
Choose a technology partner
Assess appropriate providers for the proposed experience.
Approved advertiser mix
Categories matched with care.
Food & drink
Health & beauty
Pet care
Entertainment & subscriptions
Household, retail & shopping
Cashback, shopping & savings
Financial services & insurance
Gaming & gambling-related offers
Other approved categories
Campaigns are agreed through advertiser and category approval, creative, offer and landing-page review, and market eligibility checks. Cashback, shopping and savings offers are assessed separately from regulated financial products. Gaming and gambling-related campaigns only run where permitted and explicitly approved by the host.
Revenue that respects the customer journey.
Assess commercial performance alongside relevance and customer experience. Fill rate matters, but so do validated conversions, net yield and the quality of the offers shown.