01
New environments
Extend your acquisition mix into post-purchase, rewards and marketplace media.
For advertisers
Post-purchase advertising. Built to scale.
Find your next customers across high-intent commerce environments. Proaction brings fragmented placements together through one activation, one data source and ongoing optimisation.
A complementary channel for incremental growth.
Reach shoppers in commerce environments beyond the usual paid-search and paid-social journeys. Test whether those placements add customers to your business, then scale the opportunities that perform.
250m+
monthly global impressions across the network
30+
countries available through one managed route
02
Scaled access
Reach suitable inventory across hosts and markets through one relationship.
03
Brand control
Agree creative, category and placement requirements before launch.
04
Consistent measurement
Review comparable campaign data against agreed conversion definitions.
Matching
Your offer. Matched to the opportunity.
Proaction’s proprietary AI technology engine supports audience fit, market eligibility, placement context and campaign performance decisions. The goal is efficient acquisition, rather than reach for its own sake.
Operations
One activation. Fewer moving parts.
We coordinate the commercials, creative adaptation, tracking and campaign operations behind each placement.
Commercials aligned to the campaign.
Performance-based acquisition terms are available for suitable campaigns. We agree eligible conversions, validation and market-specific terms before launch.
01
Brief & commercials
Define objectives, markets, eligibility and terms.
02
Offer & creative
Agree the proposition and adapt approved assets.
03
Tracking & validation
Set conversion definitions, tracking and checks.
04
Launch & optimisation
Activate suitable placements and refine performance.
Measure acquisition. Test incrementality.
Attributed conversions show which sales are associated with campaign interactions. Incrementality testing estimates how many would not have happened without the campaign. We keep those questions distinct.