01
Opportunity & eligibility
Assess objectives, market availability, account access and fit.
Conversational advertising
ChatGPT advertising, focused on acquisition.
Bring your brand into relevant customer conversations. We apply a disciplined approach to offer selection, campaign planning, creative, landing pages and measurement.
Channel scale
A new channel. Already at global scale.
1bn+
Weekly active ChatGPT users
$1bn
Annualised ChatGPT Ads revenue run rate
40+
Countries where ChatGPT Ads are available
Source: OpenAI, 31 August 2026. Weekly users represent ChatGPT’s total audience; campaign reach depends on market, eligibility and budget. Read the OpenAI publication (opens in a new tab).
The buying journey is becoming a conversation.
We expect conversational AI to fundamentally reshape product discovery: from searching keywords and opening tabs to describing a need, comparing options and refining a decision in one conversation. For brands, that creates a new opportunity to reach people while they are actively deciding what to buy.
On 16 September 2026, OpenAI announced tests of Sponsored Agents with selected US advertisers, allowing people to choose a business-sponsored conversation after an ad click. Read OpenAI’s announcement (opens in a new tab).
02
Campaign setup
Plan and configure activity, subject to access and eligibility.
03
Creative & landing pages
Develop clear propositions and useful post-click journeys.
04
Optimisation & measurement
Review campaign data against agreed acquisition goals.
Built around context.
ChatGPT Ads considers conversation context alongside advertising and landing-page signals. Context hints guide matching; they are not exact-match keywords.
OpenAI guidance (opens in a new tab)Paid campaigns and organic discovery.
Advertising is separate from organic AI answers. Campaigns do not buy recommendation or citation placement in an AI response.
Available markets, account access and campaign eligibility are confirmed during scoping.
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