Unified buying
A single managed route into suitable hosts, formats and markets, with Proaction coordinating each activation.
Our platform
One activation. One consistent view.
One managed platform for buying, audience matching and consistent campaign reporting.
The Proaction Network: Eight connected strands. One intelligent activation engine.
Proaction Data Limited is a commerce media network connecting brands with post-purchase, rewards and marketplace inventory. We bring advertiser demand, audience matching and campaign data together through one managed activation.
The diagram connects Advertiser demand, Campaign objectives, Offers and creative, Retailers, Marketplaces, Post-purchase and rewards media, First-party customer data and Technology orchestration through Proaction’s proprietary AI technology engine.
A unified data platform
We standardise campaign data from the placements we activate, bringing conversion definitions and performance reporting into one consistent view. Differences in host coverage and available signals remain visible.
Intelligent audience matching
Proaction’s proprietary AI technology engine helps assess where an offer fits using available market, host, context and campaign performance signals.
Integration across the landscape
Hosts and technology providers work differently. We coordinate the commercial, creative and measurement requirements so clients can activate the relevant inventory through one partner.
Aggregation is the start. Making it work is the value.
Access alone does not solve fragmented buying. Proaction combines curated inventory, intelligent audience matching and campaign operations with consistent data.
Discuss an activation