One activation. A world of commerce media.

For brands: acquire incremental customers at scale.

For publishers: bring advertiser demand.

One managed route into post-purchase, rewards and marketplace media, with intelligent audience matching and consistent campaign reporting.

Acquire customers Monetise your audience

The Proaction Network: Eight connected strands. One intelligent activation engine.

Proaction Data Limited is a commerce media network connecting brands with post-purchase, rewards and marketplace inventory. We bring advertiser demand, audience matching and campaign data together through one managed activation.

Global scale

Global scale. One activation.

Over 250 million monthly global impressions across 30+ countries. One managed route into post-purchase, rewards and marketplace media, with consistent campaign data and reporting.

250m+

monthly global impressions

30+

countries

Advertisers

A managed route into high-intent moments.

Access post-purchase, rewards and marketplace media placements across suitable commerce environments. Test, optimise and scale without stitching the landscape together yourself.

Explore customer acquisition

Publishers

Advertiser demand shaped around your audience.

Bring relevant offers into your customer journey while keeping control of categories, formats and customer experience.

Explore publisher partnerships

The connecting layer

Commerce media is growing. We make buying it simpler.

Different hosts, technology and rules create unnecessary friction. Proaction’s proprietary AI technology engine helps bring audience fit, activation and measurement into one managed capability.

One buying interface

A single managed route into suitable hosts, formats and markets.

One data source

Standardised campaign data and a consistent reporting view.

Intelligent audience matching

Audience fit informed by available market, host, context and performance signals.

Technology orchestration

Coordination across platform, tracking and creative requirements.

See how Proaction connects the space

Placement journey

The purchase is complete. The opportunity is not.

A shopper completes a purchase, sees a relevant offer and visits the advertiser's site. Proaction helps turn that moment into customer acquisition and publisher revenue.

Order complete

Thanks, your order is confirmed.

Relevant offer

A useful extra for your next moment.

See offer

Advertiser landing page

Clear offer, clear next step, measurable response.

Approved proposition

Campaign tracking

Market eligibility

Performance review

Illustrative placement

Market context

An increasingly important part of the media mix.

Retail media is a large subsegment of commerce media, alongside advertising linked to other transaction-led platforms.

More than 10%

Retail media's share of European digital advertising spend in 2025.

€13.3bn in spend, up 16.7% year on year.

IAB Europe AdEx Benchmark 2025, 7 July 2026

+13.6%

Projected U.S. commerce-media growth in 2026, from an IAB buyer-survey outlook.

IAB U.S. forecast, 10 September 2026

ChatGPT Ads

The next customer journey is a conversation.

We bring our focus on acquisition economics to ChatGPT advertising: relevant offers, clear creative, effective landing pages and disciplined optimisation.

OpenAI reported 1bn+ weekly ChatGPT users and ChatGPT Ads availability in 40+ countries on 31 August 2026.Explore ChatGPT Ads